I, and quite possibly along with you, regularly use Youtube to listen to music. After all, it is now one of the only remaining sources of free music, especially now Spotify have gone back on their original mission statement and have imposed stupidly restrictive limits on the free service (I mean, stopping me from playing my favourite Journey track more than five times in a month – counts as torture that, surely!)
So, having returned to Youtube after years of using Spotify for music, at first everything seemed the same. I mean, the same familiar red logo is still present, and pretty much any song can be found on Youtube when searching for it. That familiarity was shattered however when I went to play my favourite Gaga track and had my ears metaphorically boxed by Cher Lloyd’s tragedy, Swagger Jagger. Adverts on Youtube? For Simon Cowell’s atrocity? I almost fell off my chair! Upon closer examination, it also appears that pretty much all music videos are now uploaded by VeVo – who the hell is VeVo? I remember the days when music videos were uploaded by real music fans like me, not some faceless organisation that is blatantly sponsored by Simon Cowell.
Will I stop using Youtube for music? No, since I can’t think of anything better. Will I be listening to Swagger Jagger again? No, I’ll be rushing for the mute button!
Lesson of the day? Never sell out to Google!
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